To blog or not to blog? With so many clever bloggers out there focusing on everything known to man or woman, I have been thinking a lot lately about the quest for a great niche. Every blogger, company, marketer and person out there is trying to find their place.
Thought it would be interesting to take a peek at the definition for the big word. Here’s a crack at it:
1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.
2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
3. a distinct segment of a market.
4. Ecology . the position or function of an organism in a community of plants and animals.
Interesting…Thanks, Dictionary.com! Without talking about walls and our ecological system, I think I will revert to definitions 2 and 3. Really, what is the difference between the two? Businesses are run by “people” and the target audiences are made up of “people.”
Speaking of people. How about bloggers? Some popular bloggers have quickly become the target of many types of digital PR and marketing plans. The PR/Marketing person in me can’t help but explore this topic. Did you know 52% of bloggers consider themselves journalists? What does this really mean? What makes a blogger any different from a journalist? Are bloggers really the “new” journalists of our time?
Last month, Forbes.com covered this interesting pieces on bloggers and journalism. A federal judge outlined the requirements to qualify a journalist. My one word response to these requirements: Huh? I tend to agree with the writer. If you took these requirements to heart, we would have no news or blogs to read. What’s your take on this issue?
Either way, some journalists are bloggers and vice-versa. At the end of the day, I think the content produced must be current, accurate and authentic. So, I guess this is where I begin my quest for this blog and posts to come.
|Yup, that’s me right around 9 a.m. each day.
As for my niche, this PR/Comm career girl turned seriously-stressed mommy of two is hoping to write about something a little more interesting than vacuuming up Cheerios and stomach viruses. Scout’s honor. I won’t be sharing any cleaning tips or medical advice. Nope, not on this blog. I will cover all of the things my crazy kids keep me away from these days: current events, culture, women’s issues and all kinds of other goodies. Either way, this girl just became a blogger and I don’t think you will be bored.